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Interview for the "Academy of Hospitality" magazine

Yinginterview with by photographer Ivanovich Oleg for the magazine "Academy of Hospitality". The conversation reveals the topic "The role of photographs and features of interior photography of hotels". 

  1. What are the main difficulties of hotel photography (interior, exterior)? What details cannot be ignored?

The nature of lighting, the laws of composition and geometry cannot be ignored. There are universities where they teach this, but in any case, you need to be able to see and feel such things. When talking about details, the photographer must be extremely attentive to the subjects in the frame. Often, something needs to be moved or completely removed. I am disgusted with the "if anything, let's take a photoshop." Of course, a lot can be removed in post-production. But, firstly, not everything can always be removed, and secondly, that is why he is a photographer in order to be able to see the nuances and immediately notice the smallest details.

  1. How long does a high-quality interior photography take? And the exterior? What does it depend on? What factors influence this?

Depends on the size of the premises and the wishes of the client. The condition of the room also affects - often you have to rearrange objects for an optimal composition.

Minimum it takes 1 hour if you need to rent a small apartment for rent / sale.

As for outdoor photography, everything here is also individual. If you need to take 1 photo of the facade in addition to the rest of the interior shots, it won't take long. But if you need to demonstrate the territory of a country cottage in the best possible way, it will take time.

  1. What does the lead time for the order depend on?

Terms of execution depend on the amount of work (number of photos) and my workload. I often have periods when I shoot every day and I just can't deliver the material quickly. The standard delivery time for the material is 1 week.

  1. What determines the cost of a photographer's services regarding hotel photography?

I will tell you personally about my approach to value formation. The cost of my services is formed by quantity finished processed interior photos, which I give to the client. Why so?

Each shot requires a careful analysis of the surrounding space, choosing an angle, determining the points of incidence of light, etc. Unlike a reportage, here one frame can take a lot of time. Then, during processing, each frame is polished to the smallest detail (geometry is corrected, light is leveled, some elements can be removed, etc.). Therefore, I have no such thing as the cost of shooting for the whole object. One and the same object can be displayed in 15 or 50 frames and it will be a completely different amount of work.

Additional factors affecting cost - the condition and location of the object.

There were cases when I was invited to shoot unprepared real estate: there was extra furniture, some uncleaned objects, dirty mirrors, etc. Cleaning was carried out in my presence, which took a lot of time. Naturally, this affects the cost, as it increases the duration of the shooting.

If the object is not located in Kiev, the road will require financial expenses.

Additional site visits (if necessary) are considered separately.

  1. Do you think the presence of photos of a hotel affects its financial performance? Why?

Of course it does, but indirectly. Photos now are like a shop window. From them, people get the first impression of the place they are going to visit.

The first thing potential customers do is visit the website of a hotel or booking service and look at the photo. Naturally, the quality of the photo greatly influences their interest. But to say that they directly affect his financial performance would be wrong. Because there are many stages from interest to prepayment and arrival. First, the pricing policy. Secondly, the volume of service for its price. Thirdly, the politeness of the staff during a telephone conversation. It all works together. Good photos will not save the institution if the client is rude on the phone or the price is clearly too high. True, if the photos are bad, then most likely there will be no call at all. So, in general, high-quality photos are a necessary, but not sufficient factor in improving the financial performance of a hotel or other business.

  1. Within the framework of this topic, what do you mean by the concept of “professional and high-quality photography”?

I'll give the general formulation: professional photography - a photograph for which money is paid. It is necessary to distinguish between beautiful photos and commercial photos. Beautiful photos - these can be family or landscape shots on vacation. They will undoubtedly please relatives and will take pride of place in the photo album. But they have no commercial value, despite all their beauty and quality. Commercial photography aims to work in advertising and make money.

Applied to interior photography, professional photos are selling photos. In such images, the object is presented in the best possible way in order to maximize its commercial value. Photos of interiors are not ordered in order to simply keep them as a keepsake.

There are 4 main purposes of interior photography:

  • Property For Sale
  • renting out real estate
  • advertising a running business
  • participation in design competitions (for example, I have repeatedly filmed for the competition “Interior of the year")

Professional and high quality photographs of interiors must fulfill the purpose for which they were taken. They are not just admired, they bring money.