When it comes to various real estate transactions, be it sale of an apartment or office lease, it all starts with photos of interiors.
Moreover, this applies to both the real estate objects themselves with their interior decoration, and the surrounding infrastructure. It is possible to quickly and effectively show the value of a property to potential clients through professional photographs.
How do people choose real estate?
Imagine that you are looking for a new apartment. You have decided on its area and found two options there. Then you go to the site (it can be either a bulletin board or a realtor's website) and see outdated photos there. There is no furniture in the photo, the walls are unfinished and it is difficult for you to imagine how you can live there. Despite the list of all the benefits of civilization inside the apartment on the site, you do not see photos that would confirm this. The apartment seems empty and unfurnished. However, the photographs may be up-to-date (with furniture, etc.), but they were taken illiterately. They will be dark, with irregular geometry and other flaws. It is unlikely that such an object will make you want to watch it.
Phone photo / professional interior photo
After that, you will go to another site, where you will see bright and eye-pleasing photos, looking at which you will want to sit there on armchairs or even just take a walk. It’s photographs that make you want to. It is clear that the client will choose the second option. The funniest thing is if different brokers have a photo of the same object. Only one broker decides to save money on the photographer and shoot on his own, or he will order someone cheaper, and the other will choose professional interior photography... Naturally, the client will fall for the second option.
So let's move on to specific tips.
1. Photographing the interior in the style of "lifestyle"
It is not necessary to always photograph empty interiors. There are several ways to show that a room is comfortable to live or work in. This applies to both apartments and offices.
- First, it is worth adding lively details - vases of flowers, carelessly thrown bedspreads, clothes in the closets, fruits in baskets, etc.
- Secondly, you can shoot an interior with people. At the same time, people in the frame should mind their own business. If this is an office, then work, if this is an apartment - cooking, relaxing, watching TV, etc.
- Thirdly, to revive the impression of real estate, it is worth filming it on video... Nowadays, it is important to shoot with the movement of the camera so that the viewer has the impression that he himself is walking around the apartment and examining it. Thus, the volume of the room is visible. Also, in this way, you can emphasize the details, as shown. on video.
Previously, 3D tours were popular, but now they are replaced by interior video filming... 3D tours remain a niche solution for individual advertising platforms.
2. Taking photos at eye level with the correct perspective
For the property to look natural, the survey should be taken at human eye level without tilting up / down. It is, of course, the responsibility of the photographer how to choose the correct angle and height for the shot. At the same time, there is no universal solution, since the visual balance between ceiling and floor is individual for each room. In this matter, you need to rely on the experience and taste of the photographer.
3. Competent preparation of the premises
I already wrote about the preparation of the premises for shooting in this article. Let me remind you that the apartment (or other room) must be clean and tidy. It is also important to check that all bulbs are working.
On site, the photographer can move small objects for optimal effect. The position of chairs, vases, books, plants and other small objects greatly affects the perception of the object as a whole. Here, too, you need to rely on the knowledge and experience of the photographer.
4. Natural versus artificial lighting
I want to clarify right away that you can rent an apartment so that it looks bright (clients often worry about this) WITH ANY lighting. Both with the lights on and with the light from the window. The photographer can take his light and shine it, but this is not done to make it brighter. Perhaps I will surprise someone now. The choice of the type of lighting affects the volume in the frame, accents on details, the uniformity of color reproduction, but we are talking about such banal things as dark / light does not go. A competent photographer with modern technology is able to shoot light anywhere and anything, even without a flash. The question is how attractive the subject will look.
Natural light from the window creates an effect of coziness and comfort. At the same time, it is much better to shoot in cloudy weather than when the sun shines brightly through the windows. It is possible to shoot rooms with bright light, but sometimes this can create additional shadows on the furniture and floor. Are they needed? You decide. Sometimes it only adds to the effect of coziness and habitability. But if the task is to focus on furniture, and not on the room as a whole, then it is better to shoot on a cloudy day.
Artificial light from indoor lamps adds volume but causes color temperature mixing. This happens for two reasons: 1) due to the combination of natural and artificial light in one photo; 2) when combining lamps with different color temperatures inside the same room. How critical is this? For renting an apartment, most often the shooting is carried out with a combination of lighting sources. It's common for interior designers to shoot only with natural light.
5. The importance of photographing outside the building
To create a complete impression of the object, it is strongly recommended to shoot not only the interior, but also the exterior of the building. Drone photography (which, by the way, can also be ordered at this site).
6. Competent post-processing
Taking pictures of real estate is only half the battle. The second half is to process this material. Even expensive cameras do not have a “make it beautiful” button. Photos without processing are hardly suitable for any use. The skill of the photographer is not only to shoot the material, but also to carry out competent color correction, correction of perspective, minor retouching - and all this is called post-processing.
On this site you can order any kind of visual presentation of your object - photography, video filming, aerial filming, 3D photography at 360 degrees. Olegasphoto is at your service. You can contact me through contacts.