How real estate photos are processed

I want to show with a specific example how processing takes place real estate photos  and what it gives. Some people believe that high-quality photography is solely the result of using expensive technology. But it is not so. Technique alone does not make beautiful photographs. It opens up opportunities for a specialist to create a beautiful image, but the camera itself does not provide a good result.

Processing required material... It determines by 80-90 percent what the client will see in the end.

Common problems when photographing real estate are complex lighting that interferes with the perception of the subject and unnecessary details in the frame. In the photo above, I deleted the house under construction behind the building being photographed, removed the power line above the fence, and even out the color of the walls of the house. This job is more difficult than basic color correction. The problem with this photo in the source is that the house looks blue (due to the shadow it is in). But with the help of careful processing, you can restore the natural color from almost any condition.

The only question is how much work and time it will take. It took about 1 hour to process this photo.... Now you can calculate how long this processing will take if there are 10, 20 or more photos.

photo of real estate in kiev

I do not focus on such trifles as removing the air conditioner pipe from the facade or cleaning the leaves on the lawn, because this is insignificant compared to removing the neighboring house and whitewashing the walls.

Of course, you can choose another time for shooting, when this part of the house will be illuminated by the sun ... but in that case, we will have a problem with the opposite side. You can shoot when the whole house is in the shade, but then the photo will look flat and we will not get the landscape elaboration. The essence of a specialist's work is to cope with a task under any conditions. And the conditions are very different. For example, when it is necessary to shoot an object at a certain time, but at another it is no longer possible (for one reason or another).

Other photos of this object:


A bit about the architectural background in generaltographies

There are two tasks of professional real estate photography

  • show the object as it is;
  • make it even better than it is.
  1. For the correct display of the house, it is necessary to photograph it exactly. For this, a professional technique is used with a minimum of geometric distortion. If there are distortions, they are corrected in the editor. After shooting, you need to correct the color of the photo. Photos straight from the camera are never perfect. Color correction is required 100% of the time.
  2. In order to transform the subject and make it even better, photographers resort to various tricks. During the shooting, special angles are selected, the photo is taken with specialized lenses. But this is not enough either. Sometimes such photographs are simply painted over the original, as can be seen above. In my practice there were cases when I made summer photos from winter photos (removed the snow, added grass).

In general, modern technology offers great opportunities for filming and editing material. But there is no “make it beautiful” button. Maybe in the future, computers will be able to use machine learning to understand what the customer wants and immediately take beautiful photos, where the unnecessary is removed and the necessary is added. But at the moment this is all done by the hands of a photographer and a retoucher. And this process is laborious and time-consuming. However, almost anything is already possible.

An article with recommendations for photography of interiors.

Promotion tips from a real estate photographer in Kiev

When it comes to various real estate transactions, be it sale of an apartment or office lease, it all starts with photos of interiors.

Moreover, this applies to both the real estate objects themselves with their interior decoration, and the surrounding infrastructure. It is possible to quickly and effectively show the value of a property to potential clients through professional photographs.

interior photography in kiev

How do people choose real estate?

Imagine that you are looking for a new apartment. You have decided on its area and found two options there. Then you go to the site (it can be either a bulletin board or a realtor's website) and see outdated photos there. There is no furniture in the photo, the walls are unfinished and it is difficult for you to imagine how you can live there. Despite the list of all the benefits of civilization inside the apartment on the site, you do not see photos that would confirm this. The apartment seems empty and unfurnished. However, the photographs may be up-to-date (with furniture, etc.), but they were taken illiterately. They will be dark, with irregular geometry and other flaws. It is unlikely that such an object will make you want to watch it.

interior photo for phone and cameraPhone photo / professional interior photo

After that, you will go to another site, where you will see bright and eye-pleasing photos, looking at which you will want to sit there on armchairs or even just take a walk. It’s photographs that make you want to. It is clear that the client will choose the second option. The funniest thing is if different brokers have a photo of the same object. Only one broker decides to save money on the photographer and shoot on his own, or he will order someone cheaper, and the other will choose professional interior photography... Naturally, the client will fall for the second option.

So let's move on to specific tips.

1. Photographing the interior in the style of "lifestyle"

It is not necessary to always photograph empty interiors. There are several ways to show that a room is comfortable to live or work in. This applies to both apartments and offices.

  • First, it is worth adding lively details - vases of flowers, carelessly thrown bedspreads, clothes in the closets, fruits in baskets, etc.

studio apartment interior

  • Secondly, you can shoot an interior with people. At the same time, people in the frame should mind their own business. If this is an office, then work, if this is an apartment - cooking, relaxing, watching TV, etc.

interior of it company

  • Thirdly, to revive the impression of real estate, it is worth filming it on video... Nowadays, it is important to shoot with the movement of the camera so that the viewer has the impression that he himself is walking around the apartment and examining it. Thus, the volume of the room is visible. Also, in this way, you can emphasize the details, as shown. on video.

Previously, 3D tours were popular, but now they are replaced by interior video filming... 3D tours remain a niche solution for individual advertising platforms.

360 degree photography for 3D tour

2. Taking photos at eye level with the correct perspective

For the property to look natural, the survey should be taken at human eye level without tilting up / down. It is, of course, the responsibility of the photographer how to choose the correct angle and height for the shot. At the same time, there is no universal solution, since the visual balance between ceiling and floor is individual for each room. In this matter, you need to rely on the experience and taste of the photographer.

interior photography in rivermole

3. Competent preparation of the premises

I already wrote about the preparation of the premises for shooting in this article. Let me remind you that the apartment (or other room) must be clean and tidy. It is also important to check that all bulbs are working.

On site, the photographer can move small objects for optimal effect. The position of chairs, vases, books, plants and other small objects greatly affects the perception of the object as a whole. Here, too, you need to rely on the knowledge and experience of the photographer.

4. Natural versus artificial lighting

I want to clarify right away that you can rent an apartment so that it looks bright (clients often worry about this) WITH ANY lighting. Both with the lights on and with the light from the window. The photographer can take his light and shine it, but this is not done to make it brighter. Perhaps I will surprise someone now. The choice of the type of lighting affects the volume in the frame, accents on details, the uniformity of color reproduction, but we are talking about such banal things as dark / light does not go. A competent photographer with modern technology is able to shoot light anywhere and anything, even without a flash. The question is how attractive the subject will look.

interior photography for a country house

Natural light from the window creates an effect of coziness and comfort. At the same time, it is much better to shoot in cloudy weather than when the sun shines brightly through the windows. It is possible to shoot rooms with bright light, but sometimes this can create additional shadows on the furniture and floor. Are they needed? You decide. Sometimes it only adds to the effect of coziness and habitability. But if the task is to focus on furniture, and not on the room as a whole, then it is better to shoot on a cloudy day.

interior photography of an apartment in kiev

Artificial light from indoor lamps adds volume but causes color temperature mixing. This happens for two reasons: 1) due to the combination of natural and artificial light in one photo; 2) when combining lamps with different color temperatures inside the same room. How critical is this? For renting an apartment, most often the shooting is carried out with a combination of lighting sources. It's common for interior designers to shoot only with natural light.

5. The importance of photographing outside the building

To create a complete impression of the object, it is strongly recommended to shoot not only the interior, but also the exterior of the building. Drone photography (which, by the way, can also be ordered at this site).

photography from a quadrocopter in kiev

6. Competent post-processing

Taking pictures of real estate is only half the battle. The second half is to process this material. Even expensive cameras do not have a “make it beautiful” button. Photos without processing are hardly suitable for any use. The skill of the photographer is not only to shoot the material, but also to carry out competent color correction, correction of perspective, minor retouching - and all this is called post-processing.

photo before and after

On this site you can order any kind of visual presentation of your object - photography, video filming, aerial filming, 3D photography at 360 degrees. Olegasphoto is at your service. You can contact me through contacts.

Rating of the leading cities of Kiev

Choosing a good host is sometimes no easier than finding a good photographer. In this article, I want to make this task easier. I am like photographer и videographer, I often encounter presenters at various events. I would like to recommend you people whose work I have seen and for whom I can guarantee that they will host your event (be it a wedding, corporate party, graduation or other event) at a decent level so that everyone is happy.

I draw your attention - there is no first and last place. I can equally recommend the good hosts from the list below.

An energetic host who adores his job and does everything possible and impossible to make all guests feel comfortable. A modern approach - no one is forced to participate in incomprehensible contests, only pleasant entertainment and a cozy, driving atmosphere at your holiday.

“I DO NOT CARE how your event will go. My main goal is to give people EMOTION and make their life brighter. I am engaged in acting, I study at the oratory club, I am a graduate of the school of TV presenters. I read books, communicate with different people, and learn a lot of new things - to have something to share with you 😉«

presenter Artyom Klassen

He has successfully held over 150 weddings, 100 corporate and themed parties, teambuildings and other events. I regularly attend courses and master classes to improve my skills. This allows me to always be aware of new ideas and original solutions.

In 2019, he took a course "Linear broadcast presenter" at the Lux FM school, where he learned the intricacies of this hard work and fell in love with radio completely. In December of the same year, he was hired as the host of the morning show on Ukie radio.

At the moment, I also work as a radio host, which helps me develop deeper.

wedding host Evgeny Zharkov

Leading entertainment events: wedding ceremonies, weddings, corporate events, birthdays, anniversaries, anniversaries, etc.

Singer: I sing both solo and in the duet "Crystal" with a saxophone.

Host Taisa Paustovskaya
A young, creative, bright presenter, is able to create a memorable event even from the most modest holiday.
There is no doubt that a talented host will take care of your event. A creative approach combined with professionalism will not make you or your guests worry that something will go wrong at the event.

presenter Dmitry Kulagin

Professional improvisational approach to work. Your wishes will certainly be taken into account and included in the scenario plan. As a result, you get exactly the holiday you dreamed about. The wedding where Sergey worked.

presenter Sergey Rozvanov

Each celebration is new for me, but not because it is the next, but because I will make your event a truly individual NEW holiday

5000 Satisfied customers, 350 Events, Weddings, Corporate Events, 80% Sense of Humor, 2% Perseverance, Baggage of knowledge - 10 years
presenter Alexander Bovshik

All important decisions in life come down to one moment. My task is to make this moment unforgettable.

presenter Alexander the Great

I will add from myself, vulgar contests and jokes below the belt have long been in the past. In any case, such toastmasters are extremely rare in Kiev. But there is a demand for a subtle sense of humor, unobtrusive management of the event and a tactful attitude towards everyone present. The people on this list are fine with that.