Suzuki branded products are popular all over the world. And not only among motorists, but also in other areas that are quite far from the automotive industry. So, for example, Suzuki outboard motors have earned an excellent reputation, and in due time - Suzuki looms. But the main positive image of the brand was given by passenger cars.
Brand History
The Japanese Suzuki Motor Corporation has come a long way before reorienting to the production of passenger cars as its main specialization. Suzuki was founded in 1909 as a manufacturer of weaving machines and equipment. Later, motorcycles and scooters appeared in the Suzuki product line.
The release of the first Suzuki compact cars was a response to the massive demand for passenger cars in Japan. Demand peaked in the 30s. However, control over the situation was somewhat lost and Suzuki “chased after the departing train” - competitors had already started to produce various car models with might and main. In addition, the Second World War began and production had to be reoriented to the production of products for military needs.
After the war, Suzuki resumed its well-established business - the production of motorcycles and scooters. Only in 1955 the production of passenger cars was organized again. This time, the starting model was the Suzuki Suzulight. Nevertheless, the main specialization for the corporation remained the production of motorcycles, which were successfully bought up not only in the domestic market, but were also exported to the United States.
How did Suzuki cars begin?
The final turn in the automotive industry for Suzuki was 1967, when several models of small cars were launched at once - Alto, Cervo and Fronte. As the domestic market was saturated, the company had to enter neighboring countries - the countries of the South Asian region (Thailand, India). The export of small cars to the United States, although profitable, was insufficient, since large cars were in demand in this country. The answer to this was the release in 1988 of a full-fledged Suzuki Vitara crossover.
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The end of the millennium for Suzuki was marked by an entry into a large new car market - Ukraine. At first, Japanese cars were brought into the country directly from automobile factories in Japan and Thailand, later it was planned to release some models to Ukraine. The reason for the organization of local assembly plants was the introduction of prohibitive duties on foreign cars. However, the economic crisis of 2008 made adjustments to the company's plans, when the demand for cars fell sharply around the world.
Actual changes
To withstand the new economic conditions, Suzuki had to look for strategic partners. As a result, in 2009, a joint exchange of stakes was carried out with another automaker - Volkswagen. However, the partnership did not last long and fell apart two years later as the world economy emerged from the crisis and consumer demand for cars returned.
Today the company is actively moving towards the development of new car models that meet the most stringent quality standards in terms of environmental safety. In addition, the production of motorcycles does not stop. It was they who largely helped the company to resist in times of crisis. In addition, active expansion into new sales markets continues - the priority is currently the Indian one.
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Firstly, the car must have a car seat that is suitable for the weight and age of the child.
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