How real estate photos are processed

I want to show with a specific example how processing takes place real estate photos  and what it gives. Some people believe that high-quality photography is solely the result of using expensive technology. But it is not so. Technique alone does not make beautiful photographs. It opens up opportunities for a specialist to create a beautiful image, but the camera itself does not provide a good result.

Processing required material... It determines by 80-90 percent what the client will see in the end.

Common problems when photographing real estate are complex lighting that interferes with the perception of the subject and unnecessary details in the frame. In the photo above, I deleted the house under construction behind the building being photographed, removed the power line above the fence, and even out the color of the walls of the house. This job is more difficult than basic color correction. The problem with this photo in the source is that the house looks blue (due to the shadow it is in). But with the help of careful processing, you can restore the natural color from almost any condition.

The only question is how much work and time it will take. It took about 1 hour to process this photo.... Now you can calculate how long this processing will take if there are 10, 20 or more photos.

photo of real estate in kiev

I do not focus on such trifles as removing the air conditioner pipe from the facade or cleaning the leaves on the lawn, because this is insignificant compared to removing the neighboring house and whitewashing the walls.

Of course, you can choose another time for shooting, when this part of the house will be illuminated by the sun ... but in that case, we will have a problem with the opposite side. You can shoot when the whole house is in the shade, but then the photo will look flat and we will not get the landscape elaboration. The essence of a specialist's work is to cope with a task under any conditions. And the conditions are very different. For example, when it is necessary to shoot an object at a certain time, but at another it is no longer possible (for one reason or another).

Other photos of this object:


A bit about the architectural background in generaltographies

There are two tasks of professional real estate photography

  • show the object as it is;
  • make it even better than it is.
  1. For the correct display of the house, it is necessary to photograph it exactly. For this, a professional technique is used with a minimum of geometric distortion. If there are distortions, they are corrected in the editor. After shooting, you need to correct the color of the photo. Photos straight from the camera are never perfect. Color correction is required 100% of the time.
  2. In order to transform the subject and make it even better, photographers resort to various tricks. During the shooting, special angles are selected, the photo is taken with specialized lenses. But this is not enough either. Sometimes such photographs are simply painted over the original, as can be seen above. In my practice there were cases when I made summer photos from winter photos (removed the snow, added grass).

In general, modern technology offers great opportunities for filming and editing material. But there is no “make it beautiful” button. Maybe in the future, computers will be able to use machine learning to understand what the customer wants and immediately take beautiful photos, where the unnecessary is removed and the necessary is added. But at the moment this is all done by the hands of a photographer and a retoucher. And this process is laborious and time-consuming. However, almost anything is already possible.

An article with recommendations for photography of interiors.